Thursday Panels

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The conference on Thursday, June 12 costs $150 per person; additional individuals from the same organization pay half-price, $75.

9 – 9:30 a.m. – Keynote

“The New Mix: Citizen Journalism and Metro Media”

Renee Ferguson, Anchor WMAQ-TV NEWS 5

9:45 a.m. – 10:45 a.m. – Breakout Session Round 1

  • Pitching Blogs Strengthen your organization’s visibility online by meeting Chicago bloggers and learn some of the best ways to pitch blogs. Mike Doyle, Chicago Carless; Andrew Huff, Gapers Block; Mark Meyer, Theatre In Chicago; Audarshia Townsend, 312 Dining Diva. Moderator: Dominic Calabrese, The Chicago Lighthouse.
  • Shifts In The Media Landscape Fewer media companies means fewer opportunities for news coverage…or does it? And what nonprofits can do about it. Chris Geovanis, Indymedia; Barbara Popovic, CAN-TV; Josh Seidenfeld, SPIN Project. Moderator: Gordon Mayer, Community Media Workshop.
  • The Power of Word of Mouth, Paid Media & the PSA In the crush of competition, who is getting their PSA’s on and how are they doing it, and what other ways you can pitch to create buzz about your group? Annette Minkalis, WestGlen Communications; Shannon Stairhime, Word of Mouth Marketing Association; Wanda Wells, Community Relations, Fox Chicago News. Moderator: Julie Somogyi, The Chicago Public Education Fund.
  • Nonprofit PR In An Election Year How can a local issue emerge when a national campaign dominates? How much coverage is too much? Delmarie Cobb, The Publicity Works; Marilyn Katz, MK Communications; Laura Washington, DePaul University and Chicago Sun-Times. Moderator: Thom Clark, Community Media Workshop.
  • Editorial Boards How do you present your issues to persuade news outlets to take a position on them? Bruce Dold, Chicago Tribune; Tracy Baim, Windy City News; Dan Haley, Wednesday Journal; John Zimmerman, Daily Herald. Moderator: Valerie Denney, Valerie Denney Communications.
  • Specials and Sweeps What’s on the calendar for the next 12 months? Whom/how do you pitch to get included in special section coverage at Crain’s and other metro news outfits? Laurie Cunningham, Crain’s Chicago Business; Sylvia Jones, ABC Channel 7 / Special Projects; Moderator: Jonathan Briggs, AIDS Foundation of Chicago.
  • Ethnic Media & Beyond According to recent reports, the ethnic news sector has audiences that are growing rather than shrinking. Learn how your organization can reach out to these audiences. Dee Daniels, Noir Woman News; Ray Hanania, Chicago Arab American Journalist Association; Lou Ransom, Chicago Defender, Elena Ferrain, Reflejos Newspaper. Moderator: Esther Cepeda,

11 a.m. – noon – Breakout Session Round 2

  • Media Mechanics Get one on one coaching on professional development, or anything communications related by public relations professionals. Chris Benevich, Writing for Web 2.0.; Raschanda Hall, Business Wire; Kirsten Lambert, Watermark Communications; Jonathan Lehrer, Jonathan Lehrer Communications; Jill Stewart, Stewart Communications.
  • Metro News What beats are strong? When should you pitch a beat reporter vs. an assignment editor? Don Hayner, Chicago Sun-Times; Miriam Lopez Salinas, Telemundo Channel 44; Cate Cahan, Chicago Public Radio; Carlos Hernández Gómez, CLTV. Moderator: Nora Ferrell, Valerie Denney Communications
  • What Agency Execs Know PR agency staff talk about what they would do with $10,000 if they were in a nonprofit communicator’s shoes. Kim Metcalfe, Weber Shandwick; Lena Parsons, Hill & Knowlton; Joelle Ziemian, Lipman Hearne. Moderator: Alton Miller, Columbia College.
  • Raising Awareness With Report Cards Grading elected officials and public policies is an effective advocacy tactic; hear what’s really involved from four groups with recent successes. Terry Keleher, Applied Research Center; Brian Gladstein, Jewish Council on Urban Affairs; Amy Rynell, Mid-America Institute on Poverty; Joanna VanderWoude, Sargent Shriver National Center on Poverty Law. Moderator: Diana Pando, Community Media Workshop.
  • Social Networking and Web Tools for Chicago Nonprofits. You already know Facebook, MySpace, LinkedIn et al–now hear from homegrown social networks and what they have to offer local nonprofits. Paul Baker, Webitects; Kara Carell, 501 Tech Club Chicago/Interfaith Youth Core; Todd McMeen, Moderator: Justin Massa,
  • Opportunities in Nonprofit Careers Leaders in the nonprofit sector reflect on their careers and offer advice. Alicia Menchaca de Cerda, Loyola University; Ann Marie Mitchell, Columbia College Chicago; Matt Smith, Young Nonprofit Professionals Network, Michael Burke, Buffet Early Childhood Fund. Moderator: Lehia Franklin Acox, ELFA Consulting Services
  • Youth Media’s New Storytellers Young people are among our Web 2.0 and video experts. Learn to engage them in media creation and partner with existing youth-media organizations. Marisol Becerra, Little Village Environmental Justice Organization; Mindy Faber, Open Youth Network; Denise Zaccardi, Community TV Network, Salome Chasroff, Beyond Media. Moderator: Mark Hallett, McCormick Tribune Foundation.

noon – 12:45 p.m. – Lunch Break

1 – 1:45 p.m.Keynote

“New Media: The Wizard Behind the Curtain”

Beth Kanter, Beth’s Blog

2 – 3 p.m. – Breakout Session Round 3

  • Your Story, Their Voice. News columnists explain what they look for and how they craft their pieces. Deanna Isaacs, Chicago Reader; Rafael Romo, Hoy Newspaper; Dawn Turner Trice, Chicago Tribune; Mark Brown, Chicago Sun-Times. Moderator: Alexander Pope, Advocate Charitable Foundation.
  • Butts in Seats Turning people out is a secret ingredient for great events. These experts tell you how they do it. Tanya Saracho, Teatro Luna; Chris Piatt, Time Out Chicago; Denise Garrity, Goodman Theatre; Mandy Burrell, Metro Planning Council. Moderator: Mike Ervin, Freelance Journalist.
  • I Love My Website Because… Showing off an organization is one reason these communicators love their sites; ease of use and ability to control their workload are some others. Learn how they got there. AmySue Mertens, University of Illinois Extension, Cook County; Hallie Metzger, UCAN; Jim Pickett, LifeLube; Stacy Ratner, Open Books. Moderator: Chris Benevich, Writing for Web 2.0.
  • Getting Warmer The environmental movement surveys the media landscape and finds half a glass: lots of coverage, but are the right messages getting out? Jill Geiger, Environmental Law and Policy Center; Jonathan Goldman, Illinois Environmental Council; Michael Hawthorne, Chicago Tribune, Environmental Reporter; Samuel Villaseñor, Little Village Environmental Justice Organization. Moderator: Nicole Gotthelf, Center for Neighborhood Technology.
  • Local Story, National Outlet Learn more about whom to pitch in Chicago bureaus of national news media. Kari Lydersen, Washington Post; Mira Oberman, Agence France Press; Sophia Tareen, Associated Press. Moderator: Jill Stewart, Stewart Communications.

3:30 – 5 p.m. – Community Media Update

Not long ago many of us at nonprofits felt the Internet was a frill we could skip, either because our constituents were not on-line or because our work was here in the “real world.” Many more now see value in the tools and excitement around new media and sense its potential to help us advance our missions and build our organizations.

Get updated on what’s changed, what’s coming down the road at us, and why at the Community Media Update, capping off Community Media Workshop’s annual conference there.

Panelists: Charles Benton of the Benton Foundation, Britt Bravo, Tech Soup; Pierre Clark, Chicago Digital Access Alliance; Beth Kanter, Beth’s Blog, and Heather Mansfield, Diosa Communications and Thom Clark, moderator will look at how trends have changed the ways that nonprofits look at new media and what changes we should look for in the coming year.

Local presenters will demonstrate best practices: Antonio Garcia, Firebelly Foundation, will show off the Reason to Give campaign, Tania Unzueta will discuss RadioArte’s New Routes for Immigrant Health collaboration, and Dan Weissmann will show off Vocalo’s integration of radio and new media.


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